Entry level Guide to Fundraising: Part 4.3

If you think corporate fundraising might be more your speed, there’s a few more acronyms and buzz words you might want to get under your belt before you get cracking. They are as follows:

COTY: stands for Charity Of The Year. This is a type of corporate-charity partnership in which a company choose a particular charity for a fixed term (usually one to three years – the name can sometimes be a misnomer) and direct all employee fundraising efforts to that partner. These partnerships typically (but not always) go to charities with a higher brand awareness and are often the most sought after due to their financial worth.

Strategic partnership: the holy grail of corporate fundraising, these are often longer term than a COTY partnership, this is where a company and a charity have mutual goals or are able to work together on a more than financial level. A great example of this is the Deliveroo partnership with Missing People, where Deliveroo riders are trained to look out for people missing in their local area – helping them to achieve their charitable objective as well as raise funds.

CSR: stands for Corporate Social Responsibility. This is a broad term for corporates-doing-good, whether through having a sustainable supply chain for their products or through encouraging their staff to volunteer. Many large companies will have a CSR team who look after the philanthropic image of the company.

Staff vote: most COTY partnerships are decided by a staff vote within the company that the partnership is with – CSR teams will often short list four to ten charities that employees will then choose from.

Matched funding or £-for-£: a number of companies offer their employees matched funding, which is where the company double whatever that employee fundraise or donate to a given charity. In some (but not all) cases this is limited to their main charity partner. Matched funding is very common within financial institutions – for example Deutsche Bank offer employees up to £1,000 matched funding for fundraising efforts and £3,000 matched funding for personal donations.

Cause-related volunteering: a lot of companies look for opportunities to engage with their charities at a cause-level, whether doing some gardening for a hospice or offering CV workshops for beneficiaries. These are not always possible to offer but a good thing to look for when choosing where to work as a corporate fundraiser.

Cobranding: this is where a company puts their logo next to the logo of a charity in an effort to tie the brands together – a large number of charities charge for this service as a marketing good.

With these terms under your belt, you should be able to better understand job descriptions and make yourself stand out in job applications – to return to the main dictionary post, click here. Alternatively, return to the homepage of the guide to entering fundraising here.

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